GTM IQ Check — Survey
Answer each question to assess your GTM 2.0 readiness
Strategy & Alignment
How aligned are Sales, Marketing, CS?
How often does strategy evolve via feedback loops?
Data Infrastructure & Visibility
Where does GTM data primarily live?
Can you prove which campaigns drive revenue?
AI Strategy & Infrastructure
How is AI used across GTM?
Access to GTM data for fine-tuning?
AI Sales & Outreach Tools
Which AI tools have you used? (AISDR/AIBDR tools, ChatGPT, AI messaging tools)
Do you use AI for Signal research and generating personalized messages?
Do you use AI tools for campaign building, auto-responding, or assisted follow-up?
AI Data & Analytics Tools
Do you use AI tools to assess most likely to buy prospects/accounts or look-alike audiences?
Do you use automated enrichment tools for managing and maintaining prospect databases?
Overall GTM IQ Self-View
Rate your GTM maturity
Where will AI impact first?